Yesterday (February 8) more than 5,000 Bacardi employees around the world finished work early to go for cocktails in more than 100 different bars.

Hamish Smith speaks to cocktail comp guru and global advocacy director at Bacardi, Jacob Briars, in San Francisco about creating classic cocktails and the business mechanism behind Bacardi Legacy. 

Team Italy has won the 2011 42 Below Cocktail World Cup.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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